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Storyline Predictability in Bangladeshi Films: Exploring Viewers Preferences Faria Jahan and Emran Hossain MSS Student, Department of Mass Communication and Journalism, University of Barishal, Bangladesh. Assistant Professor, Department of Mass Communication and Journalism, University of Barishal, Bangladesh.   Abstract Film storyline is a powerful way to connect with the audience. Filmmakers need to be aware of viewers' preferred storylines for successful films. This research explores the viewers’ preferences, satisfaction, and fulfillment regarding Bangladeshi film storylines among two generations: those born Continue Reading

Factors Influencing Youths to Adopt Healthcare Applications to Maintain a Healthy Lifestyle Nishat Tamanna Mumu and Mazidul Islam Online sub-editor, The Daily Janakantha, Bangladesh. Assistant Professor, Mass Communication and Journalism, Khulna University, Bangladesh.   Abstract This study explores the factors encouraging the adoption of healthcare applications among the youth to maintain a healthy lifestyle. The idea of the study came from the observation of the sudden emergence of healthcare application usage. A study found a 330% surge in health and Continue Reading

Bridging Literacy Gaps Through Visual Aids: A Critical Evaluation of Indian Educational Development Campaigns Sumana Mitra and Abhishek Das Research Scholar, Department of Adult, Continuing Education & Extension, Jadavpur University, India. Assistant Professor, Department of Adult, Continuing Education & Extension, Jadavpur University, India.   Abstract In a linguistically diverse and socio-economically complex country like India, literacy remains a foundational pillar for inclusive development. Traditional textual methods often fail to engage marginalized communities, particularly in rural and underprivileged areas where access Continue Reading

Journalism during Global Crisis: Analyzing Hazardous Experiences of Bangladeshi Journalists during COVID-19 Sanjoy Basak Partha , Nusrat Jahan and Hasib Shah Aman Assistant professor, Department of Mass Communication and Journalism, Bangladesh University of Professionals. Lecturer, Department of Mass Communication and Journalism, Bangladesh University of Professionals. Lecturer, Department of Mass Communication and Journalism, Bangladesh University of Professionals.   Abstract Since the outbreak of the COVID-19 pandemic, traditional journalism has undergone a profound transformation. Journalists had to battle not only the spread Continue Reading

Framing of Parliamentary Electoral Narratives in Bangladesh: A Content Analysis of Leading National Dailies Safayat Hossen and Jebunnesa Juthi Assistant Professor, Mass Communication and Journalism Discipline, Khulna University, Khulna, Bangladesh BSS (Hons), Mass Communication and Journalism Discipline, Khulna University, Khulna, Bangladesh   Abstract This study employs content analysis to examine how Bangladeshi national dailies framed the narratives of Bangladesh's 12th National Parliamentary Election. Data were collected from four prominent Bangladeshi national dailies named Bangladesh Pratidin, Prothom Alo, The Daily Star, Continue Reading