Bridging Literacy Gaps Through Visual Aids: A Critical Evaluation of Indian Educational Development Campaigns
Sumana Mitra and Abhishek Das
Research Scholar, Department of Adult, Continuing Education & Extension, Jadavpur University, India.
Assistant Professor, Department of Adult, Continuing Education & Extension, Jadavpur University, India.
Abstract
In a linguistically diverse and socio-economically complex country like India, literacy remains a foundational pillar for inclusive development. Traditional textual methods often fail to engage marginalized communities, particularly in rural and underprivileged areas where access to formal education is limited. This research critically evaluates the transformative role of visual aids in bridging literacy gaps within Indian educational development campaigns. Grounded in a multidisciplinary framework encompassing communication studies, education, and behavioural science, the study analyzes journal articles, campaign materials, government and NGO reports, and audience feedback to explore how visual tools—from posters and infographics to digital media—enhance comprehension, engagement, and retention among non-literate and semi-literate populations. Findings suggest that when visual aids are culturally contextualized and locally adapted, they have a significant impact on learning outcomes. Campaigns such as the Sarva Shiksha Abhiyan and DIKSHA illustrate both successes and challenges, revealing that the effectiveness of visual strategies depends on factors like community involvement, contextual relevance, and supporting infrastructure. The study also identifies persistent issues, including poor implementation, a lack of feedback mechanisms, and limited scalability in remote areas. By synthesizing theoretical insights and empirical data, this research proposes a participatory and inclusive framework for designing and assessing visual communication in educational settings. It advocates for policy reforms and strategic investment in culturally resonant visual tools to enhance educational access and equity. Ultimately, the research underscores the need to reposition visual communication as a core strategy in India’s national literacy and development agenda.
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